Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Introduces Product Attribute Targeting to Boost Sales

Amazon Product Attribute Targeting (PAT) is a precise advertising mechanism based on target product attributes, displaying ads on other ASIN pages and category search results through manual or enhanced auto-targeting options. This article delves into PAT strategies, setup methods, advantages, and the application of enhanced auto campaigns, helping sellers accurately drive traffic and achieve sales growth. It focuses on leveraging product attributes to optimize ad placement and reach the most relevant customers within the Amazon marketplace, ultimately boosting visibility and conversions.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
Read More
Amazon Vs Ebay Best Platform for Crossborder Ecommerce

Amazon Vs Ebay Best Platform for Crossborder Ecommerce

This paper provides an in-depth comparison of Amazon and eBay, two major cross-border e-commerce platforms, focusing on their competitive landscape, user demographics, sales models, logistics, and fees. The aim is to assist sellers in choosing the most suitable platform to maximize profits. By understanding each platform's characteristics and leveraging their own strengths, sellers can navigate the competitive cross-border e-commerce market effectively. Understanding these key differences is crucial for success and achieving optimal results in the global marketplace.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Sellers Guide to Asins Keywords and PPC Ads

Amazon Sellers Guide to Asins Keywords and PPC Ads

This article delves into Amazon ASINs and their reverse lookup applications, highlighting their importance for sellers in product identification, inventory management, and PPC advertising optimization. It provides a detailed guide on using the Keyword Scout tool to help sellers uncover competitor keywords, optimize advertising strategies, and boost product sales, ultimately achieving success in the Amazon marketplace. Understanding and leveraging ASINs and reverse ASIN lookup are crucial for effective product research and competitive analysis, leading to improved PPC campaign performance and increased visibility.

01/05/2026 Logistics Encyclopedia
Read More
OZON Russia Highlights Top Ecommerce Product Categories

OZON Russia Highlights Top Ecommerce Product Categories

This article provides an in-depth analysis of trending keywords on the Russian OZON platform, focusing on high-potential product categories such as pest control products, building materials, and auto parts. For each category, the article offers detailed product selection advice and market analysis. The aim is to help cross-border e-commerce sellers accurately grasp opportunities in the Russian market and achieve sales growth. It highlights key areas for sellers to focus on when choosing products for the OZON marketplace.

01/05/2026 Logistics Industry Insights
Read More
Amazon Integrates Goodreads Ratings Transforming Book Reviews

Amazon Integrates Goodreads Ratings Transforming Book Reviews

Amazon's integration of Goodreads ratings in its book category signals a potential shift in its review system. This move aims to combat fake reviews by leveraging third-party evaluations, offering consumers more objective references. Compliant sellers stand to benefit, while non-compliant sellers face challenges. In the long run, operating in compliance remains the key to success for Amazon sellers. This integration could improve trust and transparency in the Amazon marketplace by providing a more reliable source of information for book buyers.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide to Winning Product Selection

Amazon Sellers Guide to Winning Product Selection

This article delves into seven key strategies for Amazon product selection, including leveraging bestseller lists, new release lists, category extensions, Amazon Brand Analytics (ABA) keywords, product innovation, Google Trends, and product selection tools. The aim is to help sellers accurately identify market demands and create viral products. Furthermore, the article provides practical tips for choosing suitable categories, empowering sellers to stand out in the competitive Amazon marketplace. These strategies help sellers to identify trends and make data-driven decisions for optimal product selection.

01/05/2026 Logistics Industry Insights
Read More
Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Pingpong Helps Amazon Sellers Expand in Belgium for Q4

Amazon Belgium is live, and PingPong has launched its payment service to help sellers tap into the European market. This article analyzes the potential of the Belgian market, highlights the advantages of PingPong's payment solution, and provides key operational points and logistics solutions for Amazon Belgium. It advises sellers to seize the opportunity of the Q4 peak season. PingPong's service aims to simplify cross-border transactions and empower sellers to efficiently manage their finances while expanding into this promising new European marketplace.

01/05/2026 International Settlement
Read More
Ozon Logistics Reducing Order Cancellations to Improve Profits

Ozon Logistics Reducing Order Cancellations to Improve Profits

This article addresses common pitfalls faced by OZON sellers in logistics and product selection, such as focusing solely on price, neglecting product characteristics, and lacking awareness of prohibited item regulations. It proposes solutions including warehouse management, choosing suitable logistics providers and channels, and considering delivery time. The aim is to help sellers avoid logistics traps, improve operational efficiency, and maximize profits. By implementing these strategies, sellers can navigate the complexities of OZON logistics and optimize their product offerings for success in the marketplace.

01/05/2026 Logistics
Read More